Life & Culture

Burger King Is Launching a New Dollar Menu

Dec 23, 2020 ByMarc Gordon

Fast food lovers, get ready for the best deals this holiday season! New value menus are often unveiled in January when customers are recovering from holiday splurges. And now this year (even more than most years) is forcing many of us to limit spending and look for a better bang for our buck. Burger King has announced plans to launch its new dollar menu before the end of the year on December 28. BK’s new $1 Your Way menu will feature just four items, all for exactly one buck at participating locations nationwide: a Bacon Cheeseburger, a Chicken Jr. sandwich, Value Fries, or a Value Soft Drink.

The Burger King logo and sign sit atop a Burger King restaurant

Getty Images/News/Michael Smith

“We know that value is extremely important to our guests, especially now,” Ellie Doty, chief marketing officer for Burger King North America, said in the announcement, acknowledge the bleak economic situation facing many Americans. “When we think about what might resonate with our guests at any given time of year, setting aside the macroeconomic times, we heavily consider how they’re thinking and feeling—what’s going on in our guests’ lives that we might be able to be a solution,” she told Business Insider. “When we promote a value menu or launch $1 Your Way menu, being sensitive to when that might be most useful to our guests is definitely top of mind.”

“It’s important for us to be offering everyday value that’s consistent and easy for the guests to understand and that doesn’t require them to jump through a lot of hoops to access it,” Doty said. Burger King’s new value menu launch also comes with another promotion. To help publicize the deal, the chain says they’ll be surprising select customers by depositing $1 into their Venmo accounts from now until the Your Way menu launches.