Dior Copied The Romanians & They Fought Back
Fashion brands are commonly blamed for stealing the unique designs of local cultures without giving them any credit. When Dior’s pre-fall collection came onto the market, people started to notice that their clothes looked oddly familiar. And as it turns out, the Dior coat is very similar to the traditional Romanian Bihor coat. The only difference? Dior is selling the coat for 30,000 euros. None of the proceeds will go to the Bihor community, as they have not sourced them as their main inspiration.
Well, a Romanian fashion magazine, Beau Monde, was not ready to let this slide. They launched a campaign to bring justice to their country. They created together with native craftsmen and designer and new fashion line that preserves their traditions, known as Bihor Couture. It’s just like Dior’s line, but for a much more reasonable price, and giving the proceeds to the craftsmen that deserve it.