Galaxy has announced it is launching a range of vegan chocolate bars for the first time. The chocolate bars come in three varieties: caramelized hazelnut, smooth orange, and caramel and sea salt. Galaxy states it is the first major milk chocolate brand to offer a vegan alternative to its standard range. And not only is it vegan, it’s also eco-friendly! The chocolate bars come in a recycled sleeve made of card and fear, compostable film. Talk about having your cake and eating it too. Kerry Cavanaugh, the marketing director at Galaxy manufacturer Mars Wrigley UK, said the company is “so excited” to introduce the Galaxy vegan range using a recipe that “doesn’t compromise on the brand’s signature smooth and creamy characteristics.”
“Wherever you look you can’t avoid the vegan buzz in the UK and with the launch of Galaxy Vegan we’re thrilled to be offering vegans, flexitarians and lovers of sweet treats even more ways to choose pleasure with a brand they love,” Cavanaugh stated. Mars Wrigley has collaborated with The Vegan Society on the launch of the Galaxy vegan chocolate bars and the design of the logo. Abigail Stevens, trademark marketing manager at The Vegan Society, said the organization is “delighted” that Galaxy is “entering the vegan market.” The chocolate bars will be available to buy from Tesco stores on November 18. The chocolate bar will sell for £3 each.