David Neeleman, the founder of JetBlue, is launching a new airline called Breeze. According to Business Insider, the new venture boasts different 39 routes for only $39 a ride. With such incredible pricing, this begs the question; is this a new business venture or a get-poor-quick scheme for Neeleman? These miraculous prices are made possible by providing only the most bare-bones of air travel and then charging for any and all extras – including and not limited to baggage (as in, any baggage whatsoever).
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The airline will be based in Tampa, New Orleans, Norfolk, and Charleston. Breeze is claiming its network will be span from the Atlantic Ocean to San Antonio in Texas. However, while its network of routes is gearing up to be extensive – the amount of legroom that comes with your seat is not. The airline will mostly use Embraer E190 aircraft which provides 29 inches of legroom, and that’s what they are calling the nicer seats.
Despite its staggeringly low ticket cost, the airline will remain profitable by charging fees for everything (and we do mean everything). Any bag bigger than a purse will incur a $20 fee, and that amount increases depending on flight time. If a bag is checked you’re looking at a $50 fee per bag. Help from Breeze airport staff comes with a price tag of $9. All that being said, some respite is offered through their refund and cancellation policy. No fee is charged for canceling and you’ll be able to hold the value of the ticket to be used for 24 months.
With a unique approach to hiring the airline is also directly seeking online university students. The idea is that the cabin crew will work for the flights by day and take classes by night. In return, employees will be provided with a $6,000 tuition reimbursement. At the very least, we can say that this is shaping up to be an interesting experiment for the future of air travel.