Rihanna’s Fenty Skin launched its first three products dubbed Fenty Skin Start’rs. The three items are meant to be the building blocks to an easy and essential three-step skincare routine. All of the products are “clean, vegan, and earth-conscious.” The first is called the Total Cleans’r Remove-It-All Cleanser and is a two-in-one makeup remover and cleanser designed to give you a deep clean without drying out your skin. The Fat Water Pore-Refining Toner Serum is another hybrid product, combining a serum that will brighten and smooth the skin and prevent shine. The last item is the Hydra Vizor Invisible Moisturizer + SPF and is a hydrating SPF 30 sunscreen that won’t leave a white sheen on your skin, plus helps improve the look of fine lines and wrinkles over time.
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“I wanted the best ingredients, and I didn’t want it to cost a lot. Pack it into a product and make it the best of the best, and focus on a very few amount of products that I feel like you need,” Rihanna explained in a video. “I believe that’s what people deserve. They deserve great product, great skin, and it should not be inaccessible.” She continued, “Skincare is self-care.” The line meets the skincare needs of individuals of all skin tones, types, and concerns. “Skin is skin. Everybody has skin, and everybody should take care of it, so I never approached skincare or making this line from a gender standpoint. I didn’t want anyone to feel excluded or be excluded.”
Speaking with British Vogue in an interview, Rihanna revealed that she has complete control over everything Fenty Beauty releases. From the shade names to the marketing copy, Rihanna does it all. “Oh yeah! I write all of the copy for the websites, the product descriptions, product names, the color names…” she said. “I do have a huge team, but I just don’t necessarily think their toner is mine. I’d feel like a fraud selling something that I can’t stand by.”